Benefit-rich Sales Letter Is Your Crown Jewel-sales Letter
The 10 Key Formatting Tips For Powerful Internet Copywriting That Sells Here are 10 key formatting tips that will keep your prospects reading so you can close the sale. .Break up the copy of your sales letter into short copy paragraphs. Use a single-sentence paragraph to make a powerful, striking point. Use Bullets, numbers, and dashes (-) to further break up copy, allowing plenty of white space to make reading your offer even easier on the eye. Use Arrows (-->), boxes, color or shading, graphics, indentations, bold lettering, CAPITAL LETTERS, italics, and punctuation!! Note: use a light touch here, rather than the 'HIT them over and over 'til they beg for mercy!' approach. Give customers Premiums you can visit www.10steps-to-killer-web-copy.com Over-deliver on the offer that first interested your prospective customer any way you can. The goal here is to give your customers MUCH more perceived value than they are actually pulling out their credit card for. Premiums can add tremendous value to your offer without substantially increasing your cost of delivery. Emphasize the word FREE wherever it applies. Use fast-loading Graphics that actively support your message. Avoid generic clip-art 'success' graphics if you can. Provide Testimonials. If you don't have them, give your product or service away and gather some immediately. It's a suspicious world, and you need other people to validate your offer. Urge 'Immediate Action'. State a specific time limit for your offer (note: many marketers offer their premiums only if prospective customers buy within a window of 3-14 days). Make an iron-clad Guarantee. Do what you can to over-deliver in this area, too - a guarantee that is better than your competitors offer is a powerful selling point.